Authenticity
Your brand should feel like you.
Marketing consultant
MelissaMeusburger
Brand strategy, communication and experiences that feel clear and human.
2026
People remember what they feel.
Hi, I'm Melissa.
A marketing and communication professional with 8+ years across strategy, business development, communication and events.
International companies, agencies and growing brands across beauty, fashion, culture and lifestyle.
Strategic thinking with a hands-on mindset, from concept and positioning to execution and growth.
Stronger identities, clearer communication and experiences that feel authentic and commercially relevant.
Values
Your brand is more than a logo. It should be felt.
Clarity
Marketing does not need to be complicated.
Creative thinking
History, culture, art and innovation matter.
Education
- 01
Bachelor's Degree in Advertising & Marketing
PUC-Campinas
TCZ Brains Award Awarded for an outstanding final graduation project and presentation.
- 02
Bilingual High School Diploma - Abitur
Colégio Visconde de Porto Seguro
- 03
Customer Experience
FGV – Fundação Getulio Vargas
- 04
Presentation & Storytelling Techniques
FGV – Fundação Getulio Vargas
Services
Every project is different. Packages can be shaped around what the work needs.
Brand strategy & positioning
Direction, identity and positioning for brands that need a clearer place in the market.
- Brand concept
- Identity & manifesto
- Market and competitor research
- Community strategy
- Growth direction
Event production & experiences
From intimate gatherings to bigger productions, built around community and commercial relevance.
- Planning & execution
- Ticketing & promotion
- Sponsorships & partnerships
- Budget & logistics
- Community events
Product development & innovation
Creative and strategic support for fashion and beauty projects moving from idea to offer.
- Trend research
- Innovation analysis
- Product concepts
- Business development
- Supplier support
Communication & business support
Sharper communication for presentations, customer touchpoints, networking and materials.
- Storytelling
- CRM & networking
- Translation in PT / DE / EN
- Customer communication
- Catalogues & materials
Selected projects
A portfolio across fashion, beauty, culture, innovation and community-led experiences.
01
Be Crew
Building a fashion brand from scratch through brand concept, collection direction, social media and community strategy.
Brand identityContent strategyCommunity building
02
Pantys
Innovation strategy exploring metaverse activation for intimate care, younger audiences and future positioning.
InnovationResearchStorytelling
03
Chromavis
Business development in beauty, spanning client management, product innovation and international market research.
Beauty industryMarket researchProduct development
04
Beija-Flores
A purpose-led brand shaped from business case to identity, manifesto, content and customer communication.
Brand conceptBusiness developmentCatalogue development
05
Poolbar Festival
Digital promotion and visibility strategy across event platforms, blogs and cultural directories in Austria.
Digital marketingCultural eventsAudience reach
06
P19 GmbH
Community-led events and partnerships, including productions with up to 800 participants and sponsorship acquisition.
Event managementPartnershipsBudget planning
07
Beauty Experts
Turning beauty trends into commercial storytelling, developing collections inspired by market trends, and innovations, combining storytelling and strategic product thinking to support a seasonal launch.
Product DevelopmentStorytellingTrend Analyses
Network & collaborators
Beyond consulting, Melissa can work independently or assemble a tailored team of specialists for branding, web, content, PR and launches.
- Software & web specialists
- Graphic designers
- Product designers
- Video & content producers
- PR professionals
- Photographers
Let's create something people remember.
Melissa is currently open to freelance projects, creative collaborations and marketing consulting.
hello@melissameusburger.comPortuguêsDeutschEnglishEspañol